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As a condition, Metromedia was forced by the FCC to divest radio station WMET (95.5 FM, now WEBG), which it sold to Doubleday Broadcasting.WFLD's programming slate changed slightly, but the station's on-air graphics and branding were abruptly changed to reflect the new ownership, with the station adopting "Metromedia 32" as its on-air brand (using a similar branding scheme that was used at new sister station WNEW).
It also broadcast news programming from the Sun-Times/Daily News newsroom.
At the time, the Field interests were concerned about running afoul of the Federal Communications Commission (FCC)'s recent scrutiny of commonly owned multiple media outlets within the same market.
The deal ultimately fell through nearly one year later in February 1970; WFLD was noteworthy for being the longtime home of the local B-movie program Svengoolie.
The show was revived on WCIU-TV (channel 26) when it became an English-language independent station in December 1994, and has aired there locally ever since, and began to be broadcast nationally on Me TV in April 2011.
Field Enterprises sold controlling interest in WFLD to Kaiser Broadcasting in May 1972.